The Messaging Workshop: Maximise Engagement with Branded Conversations
You wouldn’t want to receive spammy messages - so why send them to your customers?
Join experts from Vonage and Google for an interactive Messaging Masterclass and learn how to create personalised, reliable, and delightful conversations. Elevate your customer messaging strategy from basic alerts into high-impact, branded conversations that drive sales - all within your customers’ native messaging app.
In this hands-on session, you’ll discover how to implement next-generation text messaging; deliver interactive, visual, branded and trusted messaging experiences directly into your customers default inboxes with RCS (Rich Communication Services).
You’ll have the opportunity to ask the experts from Vonage and Google any questions, get practical advice tailored to your business to seamlessly integrate into your existing CX framework and design the most powerful conversations.
What You’ll Learn:
- Beyond Plain Text: Discover how RCS adds depth, interactivity, and visual appeal to your customer communications, moving far beyond basic SMS notifications.
- Real-World Success & Seamless Journeys: See compelling examples of how leading brands are leveraging rich media, interactive buttons, and engaging carousels to captivate their audience, boost conversions, and strategically integrate messaging into the customer journey to shorten the path to purchase.
- Building Trust & Driving Engagement: Learn how verified sender branding and clear, conversational flows foster trust and encourage meaningful interactions that lead to sales.
- The Art of the Possible: Experience “a month in the life of a user” to see how RCS can transform customer interactions into meaningful, sales-driving engagements.
- Actionable Insights & Experimentation: Leave with concrete ideas and a framework for experimentation that you can immediately implement within your team.
Why Attend:
This workshop equips you with practical skills and proven strategies to make your messaging not just a communication channel - but a powerful engine for engagement and growth.