Mobile and App Masterclass
The Mobile & App landscape is evolving fast. New technologies and rising consumer expectations are reshaping the way businesses design, build, and optimise their apps.
In a crowded market, success hinges on creating intuitive, high-performing, and engaging experiences that keep users coming back.
At this Mobile & App Masterclass, we’ll explore:
- Optimising app UX to boost engagement
- Using data to improve performance and retention
- Driving personalisation and AI-led experiences
- Effective strategies for app monetisation
- Leveraging push notifications and in-app messaging for conversions
We bring senior leaders together to tackle the biggest challenges facing the Mobile & App industry.
This is where real conversations happen and your next move takes shape - Join us!
Jill comes from a broad marketing background spanning CRM, digital and app marketing across a range of sectors. Over the years she’s worked at companies including HSBC, Virgin Media, EE/BT, John Lewis, B&Q before Aviva. She started out in a traditional marketing and CRM space before moving into a digital product role looking after app and web journeys, which gave her a really valuable perspective on the digital side of the customer experience, which is what led her into app marketing today.
