Mobile and App Masterclass
Where
Jay Suites - Tel Aviv Room, 109 West 39th Street, Concourse Level, New York, NY 10018
When
Apr 21, 2026
1:30pm - 5:15pm (EST)
The Mobile & App landscape is evolving fast. New technologies and rising consumer expectations are reshaping the way businesses design, build, and optimize their apps. In a crowded market, success hinges on creating intuitive, high-performing, and engaging experiences that keep users coming back.
At this Mobile & App Masterclass, we’ll explore:
- Scaling growth through contextual in-app advertising beyond traditional channels
- How contextual targeting expands reach outside social platforms and app stores
- Key signals, supply dynamics, and optimization levers driving in-app performance
- Strategies to improve scale and efficiency, including the role of performance CTV
- Leveraging mobile and app strategies to capitalize on cultural moments and tech shifts
- Integrating AI, influencers, and creator strategies to drive personalized, high-impact campaigns
Join fellow senior leaders to unpack the latest trends, hear from industry experts, and share strategies for thriving in a mobile-first world.
Free-to-attend for senior digital professionals.
Keynote Speaker
Mike Rich
Director of Digital Experience at New Jersey Devils / Prudential Center
Event Agenda Show more
1:30pm - 2:00pm
Registration & Networking
Check-in, get settled, and begin networking with your peers
2:00pm - 3:00pm
Expert Presentations
Hear the latest insights from our digital experts
3:00pm - 4:40pm
Roundtable Discussions
Discuss your mobile & app challenges with the speakers and your peers
4:40pm - 5:00pm
Keynote Presentation
Hear a case study from another brand
5:15pm
Close & Further Networking
We encourage you to continue networking and engage with your peers after the event concludes
