Social and Influencer Masterclass
86% of consumers say they’ve made a purchase inspired by an influencer, yet brands still face challenges in cutting through algorithm changes, measurement complexity, and content saturation.
AI and advanced social tools can supercharge listening programs to spot cultural trends and uncover actionable insights. But as influencer marketing continues to grow, the pressure to deliver measurable ROI has never been higher.
Join senior marketing leaders for a high-energy, half-day masterclass packed with insights, fresh ideas, and collaborative discussion.
What to expect
- 10-minute expert talks on the latest social & influencer marketing trends
- Roundtable conversations to share challenges and solutions
- A keynote case study from a leading brand
- A networking lunch to keep the conversation going
Together, we’ll explore how to:
- Future-proof your social media content strategy
- Use social listening to understand niche audiences
- Master the science of influence – creating conditions for success
- Harness social authenticity to drive impact
- Stop the scroll: create influencer content that converts
- Enhance your campaigns with AI-powered influencer marketing
Take the next step
Attendance is free, but spaces are limited - register today to secure your seat.
Karen Alamo is a communications leader with over 20 years of experience spanning luxury, spirits, and entertainment. She is Head of Communications for Latin America and the Caribbean at Diageo, leading internal and external strategies to elevate the company’s regional and global reputation. Karen has deep expertise in PR, brands in culture, partnerships, influencer and celebrity engagement, and has led award-winning, culturally relevant campaigns across Central America and the Caribbean.