Marketing Leaders Dinner
Where
LONDON: Frederick's, 106 Islington High St, London N1 8EG
When
Apr 22, 2026
5:30pm - 9:00pm
From Conversions to Value: How Marketing Leaders Are Rethinking Paid Media
Most teams optimise paid media around short-term conversion events, even though those signals explain less than 30% of long-term customer value in many businesses. Teams that shift to predictive value signals tied to LTV see 20-40% ROAS uplift, yet value-based bidding still underdelivers for most advertisers.
This session unpacks how Google and Meta actually learn from value signals, and what needs to change to drive durable revenue, not just volume.
Key Takeaways:
- How to tell if your current conversion event is helping or hurting long-term growth
- What ad platforms actually optimise for once value-based bidding is enabled
- Why many ROAS and “LTV” setups plateau and what high-performing teams do differently (case study)
- A simple way to assess where your biggest value unlock sits in paid media
Take the next step
Attendance is free and invite-only, but spaces are limited - register today to secure your seat.
Event Agenda Show more
17:30 - 18:15
Registration, Drinks & Networking
Start the evening by checking in, enjoying a drink, and connecting with fellow industry leaders ahead of the presentations.
18:15 - 19:00
Expert Presentation
Hear the latest trends and actionable takeaways from leading industry experts during a dynamic presentation.
19:00 - 21:00
3 Course Dinner & Roundtable Discussions
Speak with the experts and your peers at each course to address your unique challenges.
21:00
Closing Remarks & Networking
After the event, we encourage you to keep networking and deepen your connections with peers over drinks.
