Social and Influencer Masterclass
86% of consumers say they’ve made a purchase inspired by an influencer, yet brands still face challenges in cutting through algorithm changes, measurement complexity, and content saturation.
AI and advanced social tools can supercharge listening programs to spot cultural trends and uncover actionable insights.But as influencer marketing continues to grow, the pressure to deliver measurable ROI has never been higher.
Join senior marketing leaders for a high-energy, half-day masterclass packed with insights, fresh ideas, and collaborative discussion.
What to expect
- 10-minute expert talks on the latest social & influencer marketing trends
- Roundtable conversations to share challenges and solutions
- A keynote case study from a leading brand
- A networking lunch to keep the conversation going
Together, we’ll explore how to:
- Future-proof your social media content strategy
- Use social listening to understand niche audiences
- Master the science of influence – creating conditions for success
- Harness social authenticity to drive impact
- Stop the scroll: create influencer content that converts
- Enhance your campaigns with AI-powered influencer marketing
Take the next step
Attendance is free, but spaces are limited - register today to secure your seat.
From the agency trenches to now leading social and influencer strategy for iconic brands at Whirlpool Corporation, Lisa Hicks has spent 20 years blending culture, creativity, and consumer insights to spark conversations, build communities, and ultimately make our brands impossible to scroll past.
