Marketing Leaders Dinner: Optimizing for Peak Season
Join us for an evening of networking, drinks, and dinner with senior leaders across performance marketing, eCommerce, customer retention, loyalty, email, SMS, and digital marketing.
No panels or formal presentations - just candid conversations with peers about how leading brands are turning more demand into revenue while balancing acquisition, retention and profitability.
As the holiday shopping period approaches, the focus will be on making the most of every customer and every marketing dollar - from recognising high-intent shoppers and creating more relevant experiences to using AI and identity to improve targeting, conversion and ROI.
Discussion topics include:
- Recognize and convert more high-intent shoppers
- Create more relevant, personalized customer experiences
- Use AI and identity to improve targeting and marketing efficiency
- Reduce wasted spend and improve ROI
- Balance customer acquisition with retention and loyalty
- Maximize revenue from the demand and traffic brands already have
The evening will bring together senior marketers to share what’s working, what’s changing, and where they see the biggest opportunities to improve results as competition for customers intensifies.
