Retail and eCommerce Masterclass
Connect, learn, and elevate your strategy
The retail and eCommerce industry is rapidly evolving, driven by technological advancements, changing consumer behavior, and evolving shopping experiences. From AI-powered personalization to seamless omni-channel journeys, success in this space requires data-driven decisions and a strong focus on customer-centric strategies. Brands must leverage email marketing and CRM systems to build lasting customer relationships, and utilize social and influencer marketing to drive brand visibility and engagement.
This Masterclass will explore these key questions:
- How can retailers optimize their eCommerce platforms to provide a seamless, personalized shopping experience?
- What role does data analytics play in predicting consumer trends and driving smarter inventory and pricing decisions?
- What are the best strategies for building and maintaining brand loyalty in an increasingly crowded online marketplace?
- How can retailers utilize email marketing and CRM systems to build customer loyalty?
What social and influencer marketing strategies are most effective for driving engagement?
Join us at the Retail and eCommerce Masterclass to explore the latest strategies, gain insights from industry experts, and network with peers who are navigating the same challenges.
What to expect
- Expert insights: Dynamic 10-minute presentations from leading digital marketing experts
- Roundtable discussions: Tackle your unique challenges with peers and experts.
- Keynote case study: Real-world social strategy from a leading brand.
- Networking lunch: Continue the conversation over a light lunch.
- Tailored content: Share your challenges at registration to shape the discussion.
Take the next step
Gain new perspectives and actionable insights to elevate your retail and eCommerce marketing strategy.
Kerry O’Neil, Director of Global Loyalty at Skechers, is an accomplished CRM and loyalty leader with over 15 years of experience driving data-driven strategies that elevate customer engagement. She has led the growth of Skechers’ loyalty program to over 13 million households and $554 million in sales, expertly bridging analytics, technology, and marketing to deliver measurable results and exceptional customer experiences.