Digital In-Person Event

Social and Influencer Masterclass

Hear from thought leaders, connect with senior marketers, and tackle your biggest challenges at our in-person Social and Influencer Masterclass. With snappy expert presentations and intimate roundtable discussions, this Masterclass is the perfect forum for you to discover the latest tech, strategies, and solutions in the social and influencer space.

When
Sep 13, 2022
Where
CHICAGO - Loft on Lake - 1366 W Lake St, Chicago, IL 60607
Time
9:00 am - 12:45 pm
Created for an audience of senior marketing professionals from across Chicago and surrounding areas. Please plan to arrive by 8:30am CT.
Keynote Speaker
Kikora Mason
VP of Social Media
Profile

Kikora N. Mason joined J.P. Morgan Chase as vice president over social listening + community management after serving as the deputy director of digital strategy for the City of Chicago where her work focused on making Mayor Lori E. Lightfoot the most digitally savvy mayor in the country. In addition to overseeing the digital strategy around Mayor Lightfoot’s and City social channels, she also worked with her team to provide strategic social media direction to all 35 City departments and sister agencies.

 

Before pivoting to government, Kikora spent nearly a decade at public relations agencies helping major brands – consumer and corporate – effectively use digital and social media to reach their most important audiences at critical times. She honed skills in influencer marketing, digital multicultural communications and executive positioning.


As a social media expert, the strategies Kikora develops are rooted in insights and are executed for brands such as McDonald's – where she served as the social media lead for the African-American consumer segment – Adobe, KeVita, Walmart, the Unilever ice cream portfolio and Dow Chemical. Kikora is most proud when she can help a brand tell their most authentic story to their consumer base. This level of authenticity was applied to ensure Chicago residents were digitally informed on Mayor Lightfoot’s priorities: public safety, COVID-19 response and economic development.

 

In her spare time, Kikora enjoys cooking and activities that allow her to be creative. She is passionate about bringing her entire self to her work and using her personal and professional experiences to influence the strategies she develops. She grew up in Tallahassee, Florida and holds a M.A. in Journalism from DePaul University and a B.A. in Psychology from Florida A&M University.

Past Attendees

How it Works

Our ethos is simple. We want you to be an active participant. That’s why we’ve developed a format designed to optimize interaction and engagement.

 

We start our Social & Influencer Masterclass with a series of 10-minute expert presentations before moving on to our expert-led roundtable discussions. Each roundtable lasts 20 minutes. When the time’s up, the expert at your table will move on and you’ll be joined by a brand new speaker.

These intimate 20-minute sessions are the perfect forum for you to ask questions and find solutions to your social & influencer marketing challenges.

 

And if you already know what you’d like to discuss, just let us know. Our registration form gives you the chance to suggest core topics and help us shape the agenda. Click the button to register now.

Show agenda

9:00am - 9:30am
Breakfast & Networking
Join us for complimentary breakfast refreshments and networking with peers!
9:30am - 10:30am
Expert Presentations
Turning Creators Into a Scalable Media Channel
Tracking the Evolution of Audience Opinions
Audiences: Today, Tomorrow, and in-between
10:30am - 12:20pm
Roundtable Discussions
12:20pm - 12:45pm
Is Your Brand Culturally Relevant?
Kikora Mason - VP of Social Media
12:45pm
Close

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Social and Influencer Masterclass
CHICAGO - Loft on Lake - 1366 W Lake St
 -
Sep 13, 2022
Register now

Introducing

Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager

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