Blog | Masterclassing

In-person vs Virtual: which one is better?

In-person or virtual, there’s so much to be gained from knowledge-exchange events. But while both are great for finding solutions, learning, and forging new business connections, they’re not the same.

May 30, 2022

The State of Retail: Brand loyalty. How to earn it and keep it

The retail and eCommerce space has never been more cut-throat.

Read more about The State of Retail: Brand loyalty. How to earn it and keep it

May 18, 2022

The State of Retail: What do customers want? CX, the cost of getting it wrong, and how to get it right

It’s no secret that retail and eCommerce are taking a bit of a battering. You could call it a perfect storm.

Read more about The State of Retail: What do customers want? CX, the cost of getting it wrong, and how to get it right

May 5, 2022

How to get the most out of attending thought-leadership events: our 5 simple tips

We know thought-leadership events are a big deal (well, we would say that).

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Mar 8, 2022

Joel Wilkinson, Senior Director, Brand Solutions at Finecast, explains what Addressable TV is, how it works, and why it’s good for brands of all sizes.

TV has long been thought of as the home of brand-building, a place where big brands spend millions to reach people watching programmes in their homes and drive awareness that will ultimately lead to a purchase.

Read more about Joel Wilkinson, Senior Director, Brand Solutions at Finecast, explains what Addressable TV is, how it works, and why it’s good for brands of all sizes.

Feb 3, 2021

Masterclassing Connect: Top things to consider when choosing your digital partner

The lines are more blurred than ever when it comes to separating martech agencies and technology vendors.

Read more about Masterclassing Connect: Top things to consider when choosing your digital partner

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Food for thought

In-person vs Virtual: which one is better?

The State of Retail: Brand loyalty. How to earn it and keep it

The State of Retail: What do customers want? CX, the cost of getting it wrong, and how to get it right

How to get the most out of attending thought-leadership events: our 5 simple tips

Joel Wilkinson, Senior Director, Brand Solutions at Finecast, explains what Addressable TV is, how it works, and why it’s good for brands of all sizes.

Masterclassing Connect: Top things to consider when choosing your digital partner

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