Digital In-Person Event

Digital Marketing Masterclass

Join senior marketers from leading B2C brands for an interactive half-day conference designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, master digital!

When
Dec 2, 2021
Where View on Map
BOSTON - District Hall, 75 Northern Avenue, Boston, MA 02210
Time
9:00 am - 12:30 pm
The latest digital tools, tech and trends created for an audience of senior B2C marketing professionals from Boston. The event starts at 9:30am EST.
Keynote Speaker
Leslie Griffin
Director, Product & Marketing Analytics
Profile

Leslie Griffin heads up the Global Product and Marketing Analytics team at Reebok.  She works with cross-functional teams to help further Reebok’s ambition to drive a culture of data-driven decision-making.  From global marketing measurement frameworks to advising on inventory, there’s an analytics presence.  Blending a familiarity with data gathering, marketing technology, statistics, and business initiatives helps determine the role each data source can play in informing decisions. 13+ years of experience has taken her across the marketing ecosystem, with time spent in publishing, market research, ad agency, and brand-side. She holds her bachelor’s degree and MBA from Boston University.

Past Attendees

Event Information

This event is not a traditional conference!
 

The Digital Marketing Masterclass will help marketing leaders develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers.

During the first hour of the event, you will hear five case study filled presentations, that are capped at 10 minutes each to cut out the waffle.

The following two hours are dedicated to roundtable discussions, designed to enable marketing leaders from the most influential brands to share knowledge in a collaborative and interactive environment.

Once your mind is filled with new ideas, our brand keynote will deliver an insightful and inspirational case study presentation to close the event.

Show agenda

9:00am - 9:30am
Registration & Networking
9:30am - 10:30am
Expert Presentations
How to Leverage Location Data to Reach Consumers During COVID and Beyond
Bruce Forester - VP of Sales
Aki Moments and Personalization, Powered by Inmar
10:30am - 12:00pm
Roundtable Discussions
12:00pm - 12:30pm
Enough With The Buzzwords, Brass Tacks on Marketing and Measurement in the Cookieless Future (or Now)
Leslie Griffin - Director Product & Marketing Analytics
12:30pm
Close

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Digital Marketing Masterclass
BOSTON - District Hall
 -
Dec 2, 2021
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Introducing

Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Love the interactions and networking format which enables knowledge share and understanding more”
Thames Water, Head of HR
“Excellent line-up of speakers with complementary content. It brought me closer to technological development in this field.”
Lloyds Banking Group, Group Head of Benefits
“Really fabulous format and fast paced”
Burberry, Director of Employee Engagement
“Great use of the morning! I learnt such a lot and I'm buzzing with ideas now to improve benefits in my company”
Dixons Carphone, Senior HR Business Analyst
“A very engaging format - where you're not just been spoken to. The discussion in the round tables give you a lot of food for thought”
Lenovo Technology, HR Director - UK and Ireland
“Great use of the morning! I learnt such a lot and I'm buzzing with ideas now to improve benefits in my company”
Debenhams, Head of HR

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