How to Transform Your Content Into A Digital Experience Workshop
Join this session to walk through the digital transformation playbook. Learn how to create content that opens the door to a two-way conversation with your audience.
The 45 minute Workshop will consist of a presentation from our partner, Ceros and a conversation with leading healthcare company, Bupa.
You'll walk away with:
• 5 actionable steps you can take towards engaging content
• How to have a two-way conversation with your audience through content
• Walk through live examples - the good, the bad and the ugly
Zarina has spent close to 10 years navigating the events world. She is currently Director of Events at Ceros, a platform that empowers companies to create digital, experiential content. She holds a degree in Marketing and Economics from Hofstra University and currently resides in New York City.
Tony is a highly experienced Change Director, with over 20 years’ experience in business transformation, programme management and project delivery. He is currently Digital Transformation Director at Bupa, where he designs, leads and manages change for all Bupa Customers in the UK.
How it Works
The 'Breaking Down the Layers of Engaging Content ' Workshop will show marketing leaders how to create the perfect content experience by combining 5 important elements.
This 45-minute session will consist of a presentation from our partner, Ceros, and a conversation with leading healthcare company, Bupa.
In this Workshop, you'll takeaway:
• 5 actionable steps you can take towards engaging content
• How to have a two way conversation with your audience through content
• Walk through live examples - the good, the bad and the ugly