Workshop Week
Collection of 14 Workshops
Virtual Event

Unified Search: De-Siloing Paid & Organic Channels to Maximise ROI Workshop

Paid & Organic channels are often viewed in isolation or silos. To achieve success on both channels we must ensure a more holistic approach to reduce paid budget wastage, avoid cannibalisation and create synergy across channels.

 

Join QueryClick’s Head of Paid Media, Malcolm Gibb, to discuss why Unified Search is the future and how to prevent both budget wastage and how to maximise your ROI across channels.

When
Apr 27, 2021
Where View on Map
UK - Online Event
Time
11:30 am - 12:15 pm
BST
Join us for this 45-minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 11:30 am BST.
MalcolmQC
Workshop Leader
Malcolm Gibb
Head of Paid Media
Profile

Based in Edinburgh, Scotland Malcolm has over 11 years of experience managing complex and challenging Paid Media strategies across ecom, retail, B2B and many others. His main passion is helping brands achieve incremental performance from their paid media mix, whether that be on Paid Search, Paid Social or Programmatic.

Event Information

The 'Unified Search: De-Siloing Paid & Organic Channels to Maximise ROI' Workshop will show marketing leaders why Unified Search is the future and how to prevent both budget wastage and how to maximise your ROI across channels.

 

The 45-minute session will consist of a presentation from our digital partner, QueryClick, followed by an intimate and interactive discussion with the speakers and your peers.  

From this session, you'll take away:  

 

• How to create a more holistic approach to your Paid and Organic activity

• How to avoid budget wastage through data analysis and optimisation

• Ways to grow your paid search performance by using incremental ROI opportunities

Unified Search: De-Siloing Paid & Organic Channels to Maximise ROI Workshop
Register now