Unified Search: De-Siloing Paid & Organic Channels to Maximise ROI Workshop
Paid & Organic channels are often viewed in isolation or silos. To achieve success on both channels we must ensure a more holistic approach to reduce paid budget wastage, avoid cannibalisation and create synergy across channels.
Join QueryClick’s Head of Paid Media, Malcolm Gibb, to discuss why Unified Search is the future and how to prevent both budget wastage and how to maximise your ROI across channels.
Based in Edinburgh, Scotland Malcolm has over 11 years of experience managing complex and challenging Paid Media strategies across ecom, retail, B2B and many others. His main passion is helping brands achieve incremental performance from their paid media mix, whether that be on Paid Search, Paid Social or Programmatic.
The 'Unified Search: De-Siloing Paid & Organic Channels to Maximise ROI' Workshop will show marketing leaders why Unified Search is the future and how to prevent both budget wastage and how to maximise your ROI across channels.
The 45-minute session will consist of a presentation from our digital partner, QueryClick, followed by an intimate and interactive discussion with the speakers and your peers.
From this session, you'll take away:
• How to create a more holistic approach to your Paid and Organic activity
• How to avoid budget wastage through data analysis and optimisation
• Ways to grow your paid search performance by using incremental ROI opportunities