Workshop Week
Collection of 14 Workshops
Virtual Event

Why Local is Key for Retail Customer Acquisition Workshop

53% of all search has local intent. This trend has only grown since Covid took hold in 2020 but UK Retailers still haven’t taken advantage of the rise in consumers looking for products and services in their direct communities.

 

In this Workshop, our partner, Uberall, will demonstrate what it takes to maximise local engagements online right when consumers in your niche are looking to make a purchase.

 

Join Paul O`Donoghue, VP Solution Engineering, at Uberall to explore trends and best practices within local search marketing.

 

The session will cover:

 

• Why local search is so important and how it has evolved during the past 24 months

 

• Why having a ‘Near Me’ mindset is crucial for modern-day Retail marketing customer acquisition & retention

 

    When
    Apr 29, 2021
    Where View on Map
    UK - Online Event
    Time
    10:15 am - 11:00 am
    BST
    Join us for this 45-minute workshop that is intended for senior B2C Digital Marketers, SEO Experts and Omni-Channel professionals from UK Retailers in London and across the UK. The session will begin at 10:15am BST.
    PaulUberall
    Workshop Leader
    Paul O'Donoghue
    VP Solution Engineering
    Profile

    Paul is VP Solution Engineering at Uberall, and is a digital marketing, product and solution engineering specialist with over 20 years’ experience within both client and agency environments. During his career Paul has created, implemented and managed digital marketing, sales campaigns and strategic initiatives for Fiat, Jaguar Land Rover, PC World, Curry’s, The Open University, FIA (Formula One), Centre Parcs, Premier Foods, Cadburys, Philips Healthcare, Skoda, Burberry and Whitbread PLC, to name a few. His role in many of these campaigns has not only been to manage implementation and activation, but to provide high level strategic council and strategy to drive campaign and customer engagement (ROI) success.

    Event Information

    The 'Why Local is Key for Retail Customer Acquisition' Workshop will show marketing leaders what it takes to maximise local engagements online right when consumers in your niche are looking to make a purchase.

     

    The 45-minute session will consist of a presentation from our digital partner, Uberall, followed by an intimate and interactive discussion with the speakers and your peers.

     

    In this Workshop, you'll takeaway:

     

    • How consumer search has fundamentally shifted local

    • Why it’s a real opportunity since most UK Retailers haven’t adapted

    • How you can double online conversions on your Google My Business Profiles

    • Insights & Best Practices to accelerate revenue growth in 2021 & beyond

    Why Local is Key for Retail Customer Acquisition Workshop
    Register now