Why Your Facebook and Google Results Are Meaningless Workshop
Facebook and Google make up around 93% of all media spend in the UK. That’s a lot of money being spent on channels that most marketers struggle to see the true value of. So how can marketers take the guesswork out of these channels and begin to spend with confidence?
Join QueryClick’s CEO & Founder, Chris Liversidge, to discuss how to de-silo your data in these two channels and why attribution is the key to combating wasted media spend to drive growth.
Chris is CEO and Founder of QueryClick, a leading independent performance marketing consultancy working with enterprise businesses to get things done to drive ROI since 2008. Chris has almost two decades of experience building and optimising websites, and is a regular author and speaker on performance marketing.
The 'Why Your Facebook and Google Results Are Meaningless' Workshop will show marketing leaders how to de-silo your data in these two channels and why attribution is the key to combating wasted media spend to drive growth.
The 45-minute session will consist of a presentation from our digital partner, QueryClick, followed by an intimate and interactive discussion with the speakers and your peers.
From this session, you'll take away:
• How accurate marketing attribution can revolutionise your results
• How to use the insight gained from accurate attribution to structure paid spend across different channels
• Discover a new approach to attribution that will help remove cannibalisation within Facebook and Google Ads