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Digital Agency Masterclass


Why should you attend

The Digital Agency Masterclass will show senior management and technical leads how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from digital advertising, real time bidding, and tablet strategies to digital sites, digital CRM, and transactional digital apps.

At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading agency brand will give a keynote about its digital journey.

Thu, 17th October 2019
Los Angeles
Free to attend


  1. Cheryl Lee

    Executive Director

    Intertrend Communications, Inc.

    A creative, strategic and analytical marketing leader with a proven track record for ground-breaking works that drive business results and deliver sustained ROI. Over 15 years of experience of advertising agency that spans regional and global, creative and media, across a diverse range of world class brands through fully integrated omni-channel marketing solutions, brand strategy development, data-driven media strategies, creative and production stewardship and operation excellence, Cheryl is a true stand out in this field. She has been successfully leading award-winning marketing campaigns that generate demand, enhance consumer experience and support business objectives for Toyota, J.P. Morgan Chase, TD Ameritrade, and Johnson & Johnson/Neutrogena, to name a few.

    Cheryl is a natural relationship builder and a highly motivated leader who has successfully built and grown high performing functional teams. Cheryl is known for maintaining long-term relationship with members of her team, clients and colleagues.

    She received her Master of Arts degree in Communication Management from the University of Southern California where she was deeply involved with the Asian American community. Fluent in both Mandarin and English, Cheryl has been continually achieving her goal to be a globetrotter and understand different cultures from first-hand experience. Cheryl resides in Los Angeles with her husband and in her spare time enjoys watching movies, working out and maintaining a healthy lifestyle.


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 12:15

    Roundtable discussions

  4. 12:15 – 12:30


  5. 12:30


Matt McGowan

Ask the Expert

Matt McGowan President Adestra

We asked

Onboarding: The path to customer engagement and retention

Read the response



The Standard, Downtown LA
550 South Flower at 6th Street
Los Angeles, CA 90071


Latest News

  1. 16:49 - 26th Apr 2019

    The Digital Agency Masterclass in Los Angeles on October 17th, 2019 is now open for registration.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?