The Digital Agency Masterclass will show senior management and technical leads how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from digital advertising, real time bidding, and tablet strategies to digital sites, digital CRM, and transactional digital apps.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading agency brand will give a keynote about its digital journey.
VP, Director of StrategyPublicis
Ed Tracy is VP, Director of Strategy at Publicis, where he currently oversees strategy for the agency’s portfolio of Nestlé brands. He brings an interdisciplinary and integrated approach to building brands, from cultural insights to positioning to experience design.
Ed has led strategy for brands in a wide range of categories, such as Ben & Jerry’s, Honest Tea, Discovery, CarMax, and SAP. His work has helped drive business results, pioneer innovations, shape social missions, and win creative awards along the way.
140 W 30th Street
New York, NY 10001
Spark Foundry is registered to attend the Digital Agency Masterclass in New York on May 7th, 2019.
UM is registered to attend the Digital Agency Masterclass in New York on May 7th, 2019.
Digitas is registered to attend the Digital Agency Masterclass in New York on May 7th, 2019.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.