The Digital Agency Masterclass will show senior management and technical leads how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from digital advertising, real time bidding, and tablet strategies to digital sites, digital CRM, and transactional digital apps.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading agency brand will give a keynote about its digital journey.
Senior Director, Analytics and InsightHavas
Caroline serves as the Senior Director, Analytics Lead for Havas NY, working under the Chief Data Officer Michael Kaushansky. Prior to joining Havas in 2016, Caroline led media analytics, data integration and competitive insight for AT&T at MEC and oversaw digital analytics for P&G at MediaVest. In her capacity at Havas, she supervises client research, testing and analytics work, driving best practices and innovation around data management, measurement and insight development, which acts as the foundation of the NY Creative Analytics team.
Caroline has a decade of experience working in research and analytics on both the media and agency sides, with a breadth of focus covering web analytics, online and offline media, consumer research and back-end data management and integration. She holds both a Bachelor of Science degree and Master of Science degree in Mathematics from the University of Maryland.
EVP, Strategy Group DirectorZenith
470 Seven Events
470 7th Avenue, Floor 4
New York, NY 10018, USA
Deutsch registered to attend the Digital Agency Masterclass in New York on September 26th, 2019.
Carat registered to attend the Digital Agency Masterclass in New York on September 26th, 2019.
Octagon registered to attend Digital Agency Masterclass in New York on September 26th, 2019.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.