The Digital Agency Masterclass will show senior management and technical leads how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from digital advertising, real time bidding, and tablet strategies to digital sites, digital CRM, and transactional digital apps.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading agency brand will give a keynote about its digital journey.
Vice President of Experience StrategyDigitas
Martin is the Vice President of Experience Strategy for Digitas focused on helping clients navigate the intersection of business objectives, brand storytelling and what people actually care about.
As a strong proponent of user-center design and data-driven decision making, he believes in the magical power of listening to create experiences that are worth talking about.
Martin has a track record of delivering innovative digital products and services for clients across B2B, B2C, and B2B2C verticals; including Whole Foods Market, American Express, Stoli Vodka, Under Armour and T-Mobile.
Social Handle: Twitter: @i_m_anderson
140 W 30th Street
New York, NY 10001
The Digital Agency Masterclass in New York on May 16, 2018 is now open for registration.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.