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Digital Hotelier Masterclass

Sorry, Too Late... but don't miss out next time

The Digital Hotelier Masterclass was last held in Miami on Thu, 3rd November 2016.

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Why should you attend

The Digital Hotelier Masterclass offers senior hoteliers and those in the hotel industry tips on how they can deploy the latest digital marketing tools and techniques to drive direct bookings.  Learn from ​Leonardo, Revinate and Sojern, about the latest tools that hoteliers are using to reach, influence, and  drive travelers to book directly on their website. You will also hear from Hotel leaders, that will share their experiences, challenges, and successes in driving direct demand. Attendees will leave the conference with a better understanding of emerging trends in data, online advertising, web/mobile optimization, along with practical tips on how to start increasing direct bookings tomorrow, without increasing your marketing budget.

At the free to attend, half-day event, delegates will hear from digital experts during initial presentations, before moving to a more in-depth consultation during the round-table discussions.

To be scheduled
To be scheduled
Free to attend


  1. 13:30 – 14:00

    Registration & Networking

  2. 14:05 – 14:20

    Opening remarks

  3. 14:20 – 14:35

    Going ​Beyond the OTAs: Driving Direct on ​Small Budgets​

    John Israel, Sojern

  4. 14:35 – 14:50

    Drive Direct: Best Practices for a High Performing Website​

    Joey Egan, Leonardo

  5. 14:50 – 15:05

    How Managing Your Online Reputation Drives More Direct Revenue

    Kenny Lee, Revinate

  6. 15:05 – 16:40

    Roundtable discussions

  7. 16:40 – 17:00

    Tips from a Hotelier: How a Miami Hotel Increased Direct Bookings

    Thibaut Asso​, COMO Metropolitan

  8. 17:00 – 18:00

    Happy Hour

Taryn Pike

Ask the Expert

Taryn Pike Brand Team Crimson Hexagon

We asked

Why is it essential for Travel and Tourism brands to harness and use online data?

Read the response




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The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

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