The Digital Marketing Masterclass was last held in Dubai on Tue, 13th November 2018.
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The Digital Marketing Masterclass will show senior management from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
Brand and Portfolio Acceleration Director, Mars GCCMars
Daniele Calderoni is Regional Brand and Portfolio Director for Mars in the Middle East, based in Dubai (UAE). He is also Professional and Knowledge Development Officer for ABG (Advertising Business Group) Middle East and he's a contributing writer for the online publication The Brandberries. Daniele started his career in Procter&Gamble in 2004 and held several positions in Brand Management in Italy and in the European Headquarter in Switzerland, working on Local, Regional (Europe) and Global assignments in the Beauty business. In 2013 he joined Mars in Dubai and worked as Marketing Manager on the Chocolate portfolio of brands for the Gulf countries before becoming Brand Director for the Middle East, Turkey and Africa Region (2015). In 2017 he took over additional responsibilities as Regional Brand and Portfolio Acceleration Director in the GCC Region. Daniele is a Bocconi University (Milan, Italy) graduate and has attended executive programs at the London School of Economics (UK) and Stanford University (US). He is a key-note speaker at several industry events and contributed to the post-graduate MBA course at SP Jain School of Global Management.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.