The Digital Marketing Masterclass will show senior management from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
Director Digital Marketing (AMEA)Bacardi
Ankush is the Regional Director for Digital and PR marketing communications for Bacardi’s portfolio of iconic brands, across the Asia, Middle East and Africa region. He also leads 1862 - Bacardi’s Global Digital Centre of Excellence; delivering brand point of view via content and generating insights through digital behavior. Ankush has worked in the alcohol and spirits business since he joined Bacardi as Head of Digital for India in 2012. He has a total of 14 years of work experience in the digital and mobile space. During his career, Ankush has successfully led the Delhi Branch of Resultrix – A Performance Agency and set up the digital infrastructure and marketing communications team at Virgin Mobile.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.