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Search Masterclass


Why should you attend

Search is an ever-evolving landscape, which requires constant attention. The algorithms Google uses to decide where to rank companies for organic search are in a constant state of flux while, at the same time, there are a host of new tools you can use to improve your search performance.

So how you do you ensure you rank as high as you can in search engine results? How do you identify the keywords your competitors are seeing success with, that you are currently missing out on? How do you present the content on your digital properties in the most search-friendly way? How do you spend your paid search budget most effectively?

We’ll be exploring all these issues and more at our Search Masterclass through rapid-fire presentations, in-depth roundtable discussions and a keynote presentation from a leading brand marketer.

This half-day event is free to attend for B2C brand delegates who meet the seniority criteria.

Wed, 16th October 2019
Free to attend


  1. 13:30 – 14:00

    Registration & Networking

  2. 14:00 – 15:00

    Expert presentations

  3. 15:00 – 17:15

    Roundtable discussions

  4. 17:15 – 17:30


  5. 17:30


Melanie Hiernard

Ask the Expert

Melanie Hiernard Account Manager (Exchange) Rakuten Marketing

We asked

How to Nail Your Social Media Strategy!

Read the response



Century Club
61-63 Shaftesbury Avenue


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The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

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  1. Digital Marketing Masterclass

  2. Customer Engagement Masterclass

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