Search is an ever-evolving landscape, which requires constant attention. The algorithms Google uses to decide where to rank companies for organic search are in a constant state of flux while, at the same time, there are a host of new tools you can use to improve your search performance.
So how you do you ensure you rank as high as you can in search engine results? How do you identify the keywords your competitors are seeing success with, that you are currently missing out on? How do you present the content on your digital properties in the most search-friendly way? How do you spend your paid search budget most effectively?
We’ll be exploring all these issues and more at our Search Masterclass through rapid-fire presentations, in-depth roundtable discussions and a keynote presentation from a leading brand marketer.
This half-day event is free to attend for B2C brand delegates who meet the seniority criteria.
Group Head of SEOTreatwell
David, is Group Head of SEO at Treatwell, and is responsible for the global strategic direction and development of their SEO across 11 markets. Prior to this David headed up SEO at Havas Group where he led and developed their propositions and service solutions. David has over eleven years’ experience in delivering organic business growth. Having worked client side and held senior agency side roles, David brings thought leadership from multiple viewpoints. In addition, David is a columnist for Search Engine Land and speaks at conferences including Search Leeds, The Advanced Search Conference, IAB Search and SES.
61-63 Shaftesbury Avenue
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.