The Video Masterclass was last held in London on Tue, 13th November 2018.
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The Video Masterclass will show senior management from B2C brands how to tap into the massive growth in the consumption of video online. It will explain how to use video content to increase page views and dwell time on eCommerce and mobile sites, and how to encourage user-generated video content to increase your customers’ affinity with your brand. Both video advertising and longer-form branded video content will be explored and explained.
At the free to attend, half-day event, delegates will hear from digital experts during brief initial presentations, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote presentation about its experience of working with video in the digital environment.
The Box Plus Network
Melissa is a CIM chartered Marketing Director at The Box Plus Network, the UK’s most-watched music video network, responsible for the research and insight, marcomms and design teams. She has over 14 years’ experience of marketing in TV. She leads the challenger brand strategies and branding for all nine consumer brands; 4Music, Box Plus app, The Box, Box Upfront, Box Hits, Box Africa, Kiss, Kerrang!, Magic, and CSR programme Box Plus You, centred on giving young people opportunities through entry level jobs, mentoring and work placements.
Marketing LeadLondon & Partners
Michelle McCracken is the Marketing Lead at London & Partners, the Mayor’s official promotional company for London. Her role involves planning, managing and delivering high-profile, high-impact digital marketing campaigns, encouraging international tourists to come to London. Michelle has over 8 years marketing experience in the tourism sector, managing multi-award winning campaigns that engage and inspire audiences, primarily through video.
61-63 Shaftesbury Avenue
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.