The Video Masterclass will show senior management from B2C brands how to tap into the massive growth in the consumption of video online. It will explain how to use video content to increase page views and dwell time on eCommerce and mobile sites, and how to encourage user-generated video content to increase your customers’ affinity with your brand. Both video advertising and longer-form branded video content will be explored and explained.
At the free to attend, half-day event, delegates will hear from digital experts during brief initial presentations, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote presentation about its experience of working with video in the digital environment.
61-63 Shaftesbury Avenue
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.