Growing Paid Social Performance and Brand Trust
When it comes to paid social advertisements, credibility leads to conversions. Your brand’s stock image ads are being ignored amongst consumers’ social feeds that are full of more genuine and engaging content. If your ad content isn’t compelling or trusted then your advertising dollars aren’t reaching their full potential.
People Trust People
Today, 92% of consumers trust earned media more than owned media. People share more than ever and look to their peers, family and friends for inspiration and validation.
Leading brands realize their customers are their best salespeople. They’re already posting and sharing authentic, engaging content about your brand, so why not showcase that trusted content in your paid social ads? In short, find these great customer endorsements, then showcase them in your advertising.
Customer Content Gets Real Results
Toyota understood they needed authentic content for their ads to resonate with their core audience of 18-24 year olds. They turned to user-generated content (UGC) to help them improve their Facebook ad performance without increasing their budget. Working with Stackla to discover, curate and publish their most compelling customer content onto their Facebook ads, Toyota was able to boost ad engagement by 440% year over year.
Not only is UGC content more cost-effective and impactful, but it’s also more scalable. Don’t you think it’s time you starting using your earned media to make your paid media more impactful and effective?