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Ben Plomion SVP Marketing GumGum

How Can You Explain the Rise of the Visual Web?

Only got a few minutes to consume something as massive as the visual web? You’re in the right place! Here’s what you need to know about our recent study in a form you can digest faster than you can share a selfie with your BFF.
1. The visual web is no fad, more than two billion images are uploaded and shared daily. That's almost one trillion images uploaded each year. 
2.MIT researchers say it takes the human eye just 13 milliseconds to process an image. It takes 100 milliseconds for your eye to blink 
3. he visual web is a social media phenomenon derived from cameras on smart phones, and the rise of photo sharing sites such as Pinterest and Instagram
4. 88% of respondents said sight is the most important of the five senses when it comes to marketing 
5. here is a significant gap between the importance of the visual web to marketers and the percent of their budget that’s allocated to it
6.84% of marketers said further advancements in image recognition technology are needed to unlock the full marketing potential of the visual web.
7.Thinking ahead, the majority of marketers expect to spend more in visual storytelling and social platforms