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Ryan Phelan Vice President, Marketing Insights Adestra

Three email acquisition strategies, just in time for the holidays


If you’re just starting to think about email acquisition during the holiday season, I have bad news for you: That boat sailed about nine months ago. But, I can still get you on board.

The holiday season is about more than just selling. Sure, that’s a big part of it. But, it’s also a new-customer bonanza. This is your prime time to add more customers to your email database. Is your acquisition program up to the challenge?

October is too late to put together a comprehensive acquisition program, but you can do some simple things today to enhance what you’re already doing.

Note: To read on about these three tactics to try now, click here to go to the Adestra blog.