What kinds of work-related content do people love to share most on social media?
A sturdy foundation of dedicated people is essential to the flourishing of any successful business. When we are passionate about our work, it shows in numerous ways. As we may proudly talk about our company to friends and family when we meet in person, we are eager to do the same online.
But not all company-generated content is created equal, and not every company-generated post will tickle our sharing instincts in the same way.
Here’s an overview of the five types of work-related content we love to share on social media:
1. Notable experiences
For most of us, work is such a great part of life that it only makes sense to share stories from it with our online circles, especially when we have something interesting to share.
Whether it’s a business trip to an unusual country or some exclusive new product that just arrived at the office, people love to share original content that will reflect their interesting and unique personalities.
2. Expertise and achievements
Let’s be honest – there are few things more enjoyable than looking good for something we are really great at.
That’s why we can’t resist informing our connections about important achievements reached thanks to our expertise and unique skills.
3. Fun occasions worth celebrating
Who doesn’t like a good party? Without night-out snapshots most social media platforms would be much less interesting.
In the same way, sharing fun memories from special work occasions comes only natural to us all, which creates great opportunities of social reach for companies eager to showcase their culture on social media.
4. Feel-good news
When it comes to social media sharing, we tend to prefer spreading good news to negative ones – that’s why the most successful article on BuzzFeed is “21 pictures that will restore your faith in humanity”.
The same principle applies to people’s sharing habits with work-related content. If the company receives good customer feedback or sponsors charitable events, most employees will be happy to spread the good news.
5. Promotions their connections can benefit from
Few things can put a smile on people’s face faster than a freebie-grabbing occasion. That’s why we all are truly keen to share any promotion or special contest we think our online contacts can truly benefit from.
Knowing which kind of content employees are more eager to share is only the beginning. Making it easily accessible to everyone, that’s the second phase.
Emails can get lost in the incessant flow of inbound messages, while internal communication tools are not always as effective as one should hope.
A better strategy could be to implement an employee advocacy program within the company.
If a plan is attentively designed and carried out, it will benefit the company in numerous ways. Having employees share consistent, original content through their personal channels is one of the most effective ways to positively impact the digital reputation of a brand, which may consequently increase internal satisfaction, productivity and ultimately performance.