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Collette Doyle Marketing Director LogoGrab

Why is visual content so important?


Content marketing is now one of the most important strategies for any marketer, but how many marketers include visual in their content strategy, and can the ROI of visual content really be measured?

“Between 2014 and 2015 the proportion of the average marketing budget spent on creating, publishing and producing visual content increased from 26% to 30.5%, and it is predicted to increase further to 33.5% in 2016.”

With visual-based social platforms such as Pinterest growing their user base by 111% and Instagram by 64% it’s no surprise that 55% of content creators have prioritized visual content for 2016.

Read on at, Why is visual content so important?, from LogoGrab.