AI for Marketers Masterclass
The AI for Marketers Masterclass is a forum for senior marketers from leading brands to connect and discuss the biggest challenges and opportunities presented by AI. You'll hear from industry experts, discover what AI tools other marketers are using, and walk away with actionable insights to implement in your marketing efforts.
Join us to explore the latest innovations and connect with peers successfully navigating the AI landscape.
This Masterclass will explore how to:
- Optimize campaigns and scale creative assets with AI.
- Use AI to automate A/B testing, segmentation, and creative output.
- Drive internal buy-in from senior leadership for AI
- Deliver personalized, data-driven customer experiences.
- Use AI to streamline workflows and boost efficiency.
- Use AI to improve performance of your influencer marketing
- Identify key conversation drivers on social using AI
- Win attention with AI-powered cultural intelligence.
- Enhance video content to stand out with AI tools.
What to expect:
- Expert insights: Dynamic 10-minute presentations from leading AI experts
- Roundtable discussions: Tackle your AI challenges with peers and experts.
- Keynote case study: Real-world AI strategy from a leading brand.
- Networking lunch: Continue the conversation over a light lunch.
- Tailored content: Share your challenges at registration to shape the discussion.
Take the next step
Join us to harness the power of AI in your marketing strategy.
Kelley Puckett is CMO at goodr, the LA-based brand making $25 active sunglasses for everyone. Since joining in 2019, she’s helped scale goodr to 140+ employees and sales in 3,500+ doors across 23 countries, all while embracing the brand’s quirky, irreverent spirit. Previously, she led advertising at Paramount Pictures. A UCLA alum, ultramarathoner, and Badwater 135 finisher, Kelley champions inclusivity in sport and proudly supports groups like Special Olympics.
Michael Eddy is the Creative Director at goodr, where he blends strategy and storytelling to bring the brand’s irreverent spirit to life. A marketing leader with expertise spanning brand strategy, product launches, digital marketing, design, and retail activation, Michael thrives on turning chaos into creative impact. With a passion for problem solving and innovation, he’s helped shape campaigns that drive engagement across ecommerce, social, and experiential channels.
