Social and Influencer Marketing Masterclass

Connect, learn, and elevate your strategy

Social Media is critical for brands. But fragmentation, algorithm changes, measurement challenges, influencer saturation, and the future of TikTok, all present challenges for marketers. New AI tools can supercharge your social listening programs to unearth critical trends and consumer insights. Influencer Marketing continues to explode, but the extra spend in this space leads more pressure on performance and success. 

This Masterclass will explore these key questions:

• How can brands incorporate AI tools into their social listening efforts to spot cultural trends and drive creative effectiveness?
• How can brands use influencer generated content (IGC), user generated content (UGC) and employee generated content (EGC) to drive engagement and conversions?
• How can brands build and scale influencer programs that drive measurable returns and drive sales?

Join us at the Social and Influencer Marketing Masterclass to explore the latest strategies, gain insights from industry experts, and network with peers who are navigating the same challenges.

What to expect

• Expert insights: Dynamic 10-minute presentations from leading digital marketing experts
• Roundtable discussions: Tackle your unique challenges with peers and experts.
• Keynote case study: Real-world social strategy from a leading brand.
• Networking lunch: Continue the conversation over a light lunch.
• Tailored content: Share your challenges at registration to shape the discussion.

Take the next step

Gain new perspectives and actionable insights to elevate your social and influencer marketing strategy.